In today’s competitive landscape, you as a machine builder must move at an ever-faster pace while maintaining quality. Despite the labor shortage, you need to shorten your speed to market, i.e., the time it takes to create and launch new products. Recent research indicates that design and production are the most challenging stages of the machine manufacturing cycle. For manufacturers who create custom machinery, it is especially difficult to rapidly conceptualize and assess the feasibility of new products. Managing the complexity of inbound requests for new machine designs is burdensome, given the varying requirements and configurations. And skills shortages weigh heavily on the manufacturing stage of the machine production cycle, which typically involves more frontline employees.